Gaming industry veteran Larry Pelzer has joined iGaming supplier Chalkline as vice president of U.S. business development. Pelzer will be responsible for developing the iGaming supplier’s North American casino and gaming business and forging B2B partnerships.
“As Chalkline kicks off our sixth year as a company, we’re ecstatic to have Larry join the team to help us grow our North American business,” said Chalkline CEO and co-founder Daniel Kustelski in a statement last week. “Larry’s deep experience and knowledge in casino marketing is a perfect fit for the Chalkline free-play games solution and the industry.”
Pelzer’s resume includes sales and marketing positions in the gaming industry with companies including FSB, PlayPort and Scientific Games with an emphasis on developing tribal and gaming solutions.
“I am incredibly excited to join a high-growth company such as Chalkline,” Pelzer said in a statement. “The team’s passion, focus and platform feel essential for iGaming and sports betting companies today. Chalkline’s award-winning customer acquisition and retention tools will be a key part of the industry’s growth for forward-looking clients.”
Chalkline’s client roster includes Churchill Downs, NESN, Chive Media Group and other sportsbooks, casinos and media companies. Live in-play contests, leaderboard challenges, and pre-match predictors are among the products developed by the company. Chalkline also recently announced a partnership with Metabet, a software supplier providing content and engagement tools for operators and affiliates.
Chalkline has offices in Nashville, London and Johannesburg. It delivered more than 8,000 unique games to more than 5 million players globally in 2020.
