Penn National Gaming last week announced the appointment of Chris Sheffield as senior vice president managing director iGaming, which is a new position.
Sheffield comes to Penn from Betfred, a UK bookmaker, where he was Managing Director, Digital, where he oversaw the company’s transformation into a rapidly expanding gaming business. His task will be to oversee Penn’s entry into online gaming. His immediate boss will be Penn CEO and President Timothy J. Wilmott.
Sheffield has a history as an entrepreneur, having launched a series of tech, gaming and media firms. According to Wilmott, “Chris’s technical background, extensive executive and operational management experience and broad knowledge of the online and mobile gaming world makes him a strong addition to the Penn National management team as we explore, plan for and launch Internet and mobile gaming operations across our portfolio over the coming years.”
