Penn National Gaming, Inc. last week launched Barstool-branded retail sportsbooks at its rebranded Barstool Sportsbooks at Hollywood Casino Lawrenceburg and Ameristar East Chicago Casino & Hotel in Indiana, an at Greektown Casino in Detroit.
“We are very excited to be opening our newly branded Barstool Sportsbooks,” said Rafael Verde, senior vice president of regional operations for Penn National. “The new designs incorporate the spirit of the Barstool Sports brand, resulting in unique sports wagering and dining experiences that we expect our customers will thoroughly enjoy.”
Penn National has rebranded the existing sportsbooks located near the entrance to the casino floor at Hollywood Lawrenceburg and by the entrance to the property at Ameristar East Chicago. Each Barstool Sportsbook features a captivating entryway, sports viewing area, redesigned dining space, betting counter that features large odds boards, numerous sports betting kiosks and ticket writer stations that will support thousands of sports wagering options for customers.
Guests will enjoy a first-class wagering experience in close proximity to dining and numerous televisions showcasing sports action from across the country and around the world. Guests will also be able to earn tier points and myCashmycash using the company’s myChoice loyalty program when wagering at the sportsbook.
“Hollywood Lawrenceburg and Ameristar East Chicago have been offering sports wagering in Indiana for well over a year,” said Mr. Verde. “The passionate sports fans in the Tri State area and Chicagoland have been eagerly awaiting the opening of our new Barstool Sportsbooks, and we look forward to introducing both in the coming days.”
At Greektown, the new Barstool Sportsbook is located on the second floor adjacent to the table games area. As with the others, it features the branded entryway, sports viewing area and dining space, betting counter that features large odds boards, numerous sports betting kiosks and ticket writer stations. Customers earn the same myChoice perks.
“We are thrilled to be opening our new Barstool Sportsbook,” said John Drake, vice president and general manager at Greektown Casino. “The new design showcases the spirit of the Barstool Sports brand, resulting in an outstanding sports wagering experience that we expect our customers will thoroughly enjoy.
“The passionate sports fans in Detroit and throughout Michigan have been excitedly awaiting the opening of our new Barstool Sportsbook. We look forward to welcoming them.”
