Perform, the sports content provider and partner to the biggest media owners, rights-holders, bookmakers and professional teams in the world, announced it has been appointed as an Authorized MLB Data Distributor to U.S. sports betting operators as part of a partnership with Major League Baseball.
As a supplier of the official MLB real-time betting data feed in the U.S., Perform will enable regulated sports betting operators to create new engagement opportunities.
“We are delighted to add MLB’s official fast data feed to our offering for U.S.-facing sports books and odds providers,” said Andrew Ashenden, Perform chief commercial officer.
“It’s an important development for us to partner with Perform as the second Authorized MLB Data Distributor in the U.S. for sports betting operators,” said Kenny Gersh, MLB executive vice president, gaming and new ventures. “Multiple distributors of our rich, reliable, low-latency data will help drive competition and innovation in the sports betting landscape, providing MLB fans with the best gaming experiences possible.”
The official MLB real-time betting data feed will complement Perform-collected official ultra-fast data from major sports leagues around the world, including English Premier League and La Liga soccer, delivered under Perform’s “RunningBall” fast data service.
