The PGA Tour has jumped on the bandwagon of pro sports organizations providing official data to U.S. sports betting operators. According to Legal Sports Report, the world’s top pro golf organization announced the expansion of a deal with IMG Arena for exclusive rights of live shot-by-shot match and event data to global operators.
Live betting on games in progress has been a huge part of the New Jersey sports gambling market. “As the sports betting market in the United States evolves, extending our relationship with the PGA Tour is an important next step for IMG Arena,” said Freddie Longe, senior vice president and managing director at IMG Arena. “For the first time, sports fans will have access to shot-by-shot action, from tournaments all-year-round using official PGA Tour ShotLink data. We continue to feel that golf has the audience, interest and following to become one of the leading in-play betting sports globally.”
The product will be ready for distribution early next year.
If the PGA Tour doesn’t get enough willing buyers, it will continue to work on lobbying for the inclusion of official data in state laws, as well as through Congress.
