Parx Casino, in the Philadelphia suburb of Bensalem, has become the latest gaming operator to partner with a major professional sports team. Parx and the NBA’s Philadelphia 76ers have announced a multi-year, multi-platform partnership in which Parx will be the presenting partner for the team’s official dance squad, the Sixers Dream Team. The casino also will sponsor the Sixers Halftime Radio Show for all regular season games.
“Parx Casino is proud to partner with such a legendary organization as the Philadelphia 76ers,” said Marc Oppenheimer, chief marketing officer of Parx parent Greenwood Gaming. “With their passionate fan base and unique attributes including the famed Dream Team, it’s the perfect new partner for the No. 1 casino in Pennsylvania.”
As the presenting partner for the Sixers Dream Team, Parx will be featured in a co-branded logo for use on the scoreboard in the arena, as well as on Sixers Dream Team warm-up uniforms, trading cards, web pages on Sixers.com, and any other Sixers Dream Team materials produced throughout the partnership. Parx will also be included in public address announcements regarding the Sixers Dream Team during home games.
Parx will additionally serve as the host for the Sixers Dream Team Final Audition, which takes place next July. The event is open to the public (ages 21 and over), and will serve as a showcase for the ladies vying for a spot on the Sixers Dream Team. (More details about the Sixers Dream Team Final Auditions, presented by Parx Casino®, will be released at a later date.)
Parx will present the Sixers Halftime Radio Show, which features interviews with home and visiting players, front office staff and other guests, conducted by Sixers Radio broadcaster Tom McGinnis.
The multi-year partnership names Parx Casino the team’s first-ever “Official Winning Partner of the Philadelphia 76ers,” according to a press release.
For each 76ers regular-season victory this season, Parx Casino will activate the “Win for All” promotion, providing a bonus free play offer through the Parx online and mobile casino gaming products. Fans who are 21 and over within a 150-mile radius of Philadelphia will be eligible for this offer. 76ers fans may redeem the offer by using a custom promo code provided by Parx Casino that will be advertised in-game, on social and radio.
The bonus offer will begin at $25 per victory until the 76ers reach their 26th win. After that, the bonus offer will begin corresponding with the 76ers’ victory count. For example, the 30th victory would result in a $30 bonus. Parx Casino also is offering 76ers fans with special bonus offers for certain games, like Christmas Day, against the Milwaukee Bucks, the 76ers’ first Christmas home game since 1988.
“On the eve of the 2019-20 season, we are proud to announce a partnership with Parx Casino that will create an interactive opportunity between our fans and Parx Casino’s gaming platforms,” Philadelphia 76ers President Chris Heck said in a press release. “The ‘Win for All’ promotion provides a creative avenue for fans to interact with our first-ever ‘Official Winning Partner’ and plays upon the competitive spirit of Philadelphia fans.”
Matthew Cullen, Parx Casino senior vice president of interactive gaming and sports, said the casino is excited about this opportunity with the 76ers. “It is great to bring two highly recognized, successful and popular Philadelphia area brands together,” he said. “We look forward to a mutually beneficial partnership that drives Parx guests to support the 76ers and gives 76ers fans reasons to interact with Parx Casino both at the Bensalem property and via online casino products.”
