The NFL’s Philadelphia Eagles have signed a multiyear marketing partnership with Unibet, a global online gaming and sportsbook operator.
Financial terms of the deal, which represents the first casino partnership for the Eagles, were not disclosed.
The agreement calls for Unibet, which has its headquarters in Malta, to receive a permanent branding presence on Lincoln Financial Field’s newly constructed northwest suites on the main concourse. Unibet signs will also be prominently displayed on the “Eagles Nest Tower,” the stadium’s digital billboard.
The deal, as per National Football League rules, does not include any promotional rights for sports betting, meaning Unibet can’t directly promote gambling on its signage. In addition to the stadium branding, Unibet will receive exposure across the football team’s digital and print outlets including PhiladelphiaEagles.com, team publications and social media channels.
Unibet has partnered with Mohegan Sun Pocono to provide online gambling in Pennsylvania. The company said online gambling through Unibet’s website and apps will be available in Pennsylvania “in the coming weeks,” and has been live in New Jersey since June.
The Eagles casino deal comes a month after the Philadelphia 76ers signed their first casino partnership with Parx Casino in Bensalem.
