Foreign soccer clubs and the National Basketball Association have had corporate sponsors on their jerseys for years, and NASCAR puts sponsor logos all over drivers’ suits and cars. Now the WNBA Phoenix Mercury and Casino Arizona and Talking Stick Resort have entered into an exclusive, multi-year marquee partnership that will put branding on the Mercury’s home and away jerseys and warm-ups. The new agreement also designates Casino Arizona and Talking Stick Resort as the presenting sponsor of the Phoenix Mercury.
Casino Arizona and Talking Stick Resort’s logo also will be featured on the Phoenix Mercury’s home court at US Airways Center, and incorporated into the team’s official logo, which will appear on Mercury tickets and other collateral. In addition, Casino Arizona and Talking Stick Resort will receive brand exposure on the team’s website, in-arena signage and throughout various in-game promotions. During each Friday and Saturday home game, one lucky Mercury fan will compete in the Casino Arizona Lucky 7’s Shootout for the opportunity to win up to $77,777.
Mercury President Jason Rowley said, “Having served as the presenting partner for the Mercury’s 2007 WNBA Championship run, Casino Arizona has been a loyal supporter of women’s basketball and we are excited to take that collaboration to an unprecedented level.”
Peter Arceo, senior director of marketing for Casino Arizona, said, “The partnership between Casino Arizona and the Phoenix Mercury is truly an obvious fit. We both provide the ultimate entertainment in our respective fields. We are proud to be a part of all the excitement the Mercury will bring this season and beyond.”
The Mercury was the first team in WNBA history to sign a marquee partnership in 2009, and is one of five WNBA teams with a corporate-branded jersey.
