Play’n GO Names Sales Manager for U.K.

Play’n GO has named Stuart Trigwell, a veteran of the online gaming and sports-betting supply sector, as the company’s new sales manager for the U.K.

Online gaming content supplier Play’n GO has named industry veteran Stuart Trigwell as the company’s new sales manager for the U.K., part of an effort to expand the supplier’s presence in U.K. locations.

Play’n GO, which currently has partnerships with Bet365, BetVictor and Unibet in the U.K., has also opened a central London office to ensure an effective local operation.

Johan Törnqvist, Group CEO at Play’n GO, said, “This is an exciting time for Play’n GO as we look to grow our commercial and staffing presence in the U.K., where we see our games to perform very strongly. Stuart is a key part of this strategy. His previous high-level experience working with and for leading operators, as well as within the supply sector, will be invaluable going forward. But his appointment will be the first of many, as we have big plans to stamp our mark on the U.K. market.”

Trigwell has more than eight years experience in the online gaming and sports sponsorship sectors. His most recent role was at virtual sports provider Global Bet, where he held the position of U.K. sales director.

“I’m excited to be at such an innovative company who have continued to set the industry benchmark in recent years,” Trigwell said. “I’m really looking forward to shaping our U.K. presence in the coming years as we continue our ambitious expansion plans.”