PlayStar, the online casino brand set to make its New Jersey market debut later this year, has added another industry veteran to its senior management team with the appointment of Dan Alexander as chief operating officer.
Alexander joins PlayStar with a decade of industry experience. He has spent the last three years at bet365 as head of casino, and prior to that he was head of product and platform at Mansion. During his time at bet365 he was responsible for taking the operator’s online casino brand into new global markets and managing a team responsible for more than 10 international gaming licenses.
At PlayStar, Alexander will use this experience to build the foundations of the brand’s online casino product. He also will play a central role in growing the team with more creative talents in the industry.
“Dan brings a massive amount of product, operational, marketing and industry knowledge to PlayStar, and I am delighted to welcome him to the team,” said Per Hellberg, CEO of PlayStar. “By adding his great managerial skills to the mix, we have the perfect setup to take the next steps in our exciting journey to become to No. 1 casino brand in New Jersey.
“The foundation of this is our modern, agile technology platform which we are combining with the best team in the business to provide U.S. players with a superior online casino experience.”
“I am delighted to join PlayStar as we prepare to launch in New Jersey, I am looking forward to shaking up the market,” said Alexander. “PlayStar’s approach of combining cutting-edge technology with an exceptional team is a proven formula for success, and I am excited to be contributing to what will be an incredible journey.”
