Top-ranked online game developer PlayStudios announced further expansion of its in-game loyalty program, with the addition of rewards from three new Australian partners.
“Our games are becoming increasingly popular in the U.K. and Australia,” said Jeff Netzer, vice president of business development for PlayStudios, “and it’s been a top priority for us to secure local rewards for these loyal players. In-app rewards are a defining feature of our games, and we need to make that experience available, wherever our players may be. That’s why we’re so excited to announce our ‘’Uniquely Australia’ offers.”
The Uniquely Australia collection includes rewards from Gray Line Australia, Escape Hunt Australia and Melbourne River Cruises. The rewards are now available in all PlayStudios apps myVEGAS Slots, myVEGAS Blackjack, myKonami Slots, and POP! Slots.
Scott Hugo, sales and marketing manager of Gray Line Australia, said, “We think PlayStudios games are fun. They have a great audience for us, and we’re excited to offer their players a chance to experience Australia’s scenic beauty. By offering our rewards within their popular casual games, Gray Line Australia opens up an exciting new marketing channel and reaches a very large audience in a fun and engaging way and we’re looking forward to a wonderful partnership.”
Other rewards included in the Uniquely Australia collection include Escape Hunt Australia and Melbourne River Cruises. The Escape Hunt Experience is the global leader in this themed entertainment industry, offering live “escape the room” games for public and corporate clients all over the world.
Melbourne River Cruises has been showcasing Melbourne and its important Yarra River landmarks to locals and visitors alike for over 30 years.
