London-based Playtech, the world’s largest online gaming software supplier announced this week it has integrated Affordability UK into its Information Management Systems (IMS) platform.
Affordability UK is a tool provided by eKYC (identity verification) and fraud detection specialists TruNarrative.
Playtech Chief Compliance Officer Ian Ince said, “As regulatory requirements around the sustainability and affordability of gambling become ever-more stringent, we want to ensure we can empower operators to meet these requirements and protect their players.”
He added, “TruNarrative’s specialist safer gambling services have quickly made them a core partner for Playtech – and now, with Affordability UK, we can offer a sophisticated, market-leading solution, backed by some of the most comprehensive data available. Backed by IMS integration, it can deliver a seamless experience for operators.”
This will enable the identification of patrons who may exhibit “unsustainable” playing behaviors. It will assist in writing rules and thresholds around “a player’s affordability data, transactions and behavior” including tracking player spending habits across several platforms.
It will, for example give insights into whether players can afford their bets.
This will further meet goals of the UK Gaming Commission as stated in the recent reforms of the 2005 Gambling Act.
TruNarrative CEO John Lord commented “Since partnering with Playtech earlier this year, we’ve been able to bring a vast array of specialist services to their customers, and we’re delighted to be adding Affordability UK to that list.”
