Playtech BGT, the Austria-based supplier of omni-channel sports betting technology, recently completed deploying its proprietary software onto more than 450 existing tablet-based betting terminals across the Coral online betting site. The result is a seamless multi-channel in-play experience for customers.
John Pettit, Playtech BGT Sport’s U.K., Ireland and Australia managing director, said, “We are delighted to have supported Coral in extending their self-service estate with the roll-out of PBS software on Connect tablet-based terminals. This is also a huge vote of confidence from such a heavyweight retail operator. Our terminals and software solutions are re-shaping the betting shop industry as bookmakers realize the benefits of digitizing the retail space, both to their bottom line and their user experience.”
Ladbrokes Coral’s Retail Commercial Director Richard Lang added, “I’m very pleased to have agreed with PBS to extend our SSBT footprint across the Coral estate with the introduction of over 450 Connect tablets. This offering further enhances our retail offering, as well as supporting our multichannel focus. We believe strongly in utilizing best-in-class technologies and PBS delivers us the best digital, retail offering around, providing an improved experience for our sportsbook customers.”
Based in Austria, with more than 600 employees in Vienna, Bremen, London, Malmö, Nicosia and Sofia, Playtech BGT Sports has developed market-leading turnkey wagering solutions for the modern omni-channel sports betting industry, including all sectors and distribution channels from retail to online products.
