Playtech BGT Sports has extended a deal with Betfred and will supply an additional 570 terminals to the UK bookmaker.
The company has now supplied Betfred with 2,800 terminals. The machines are scheduled to be installed before the start of the UK soccer season.
Playtech has also released its mobile BetTracker product across the Betfred retail network. The phone app allows customers to transfer their sports bets to their mobile devices after placing them in-shop, track their bets and cash out back to the terminal, the company said in a press release.
“We are thrilled Betfred has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across its entire retail estate,” said John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports. “Betfred is a very important partner for us and is one of the leading retail bookmakers in the UK, where SSBTs are increasingly significant to betting shop customers. The agreement underlines the strategic importance of our product to those operators wishing to grow incremental revenues.”
