Playtech, the gaming industry’s leading provider of online, retail and mobile gaming software, systems, services and content, has selected modern billing solutions provider LogNetBilling to deliver its MaxBill solution for B2B billing. Using MaxBill, Playtech will have the tools to manage and improve its B2B billing, including ongoing billing and reconciliation processes and complex licensee and third-party content provider revenue sharing schemes.
Shimon Akad, Playtech chief operating officer, said, “Expanding the business capacity of our billing and reconciliation processes is a strategic decision. MaxBill will lead this transformation and will greatly improve the way we do business with our customers and partners.”
Kirill Rechter, chief executive officer at LogNet Billing, added, “We are delighted to welcome such a significant market leader as a new customer. Playtech demonstrates that modern billing processes can create a strategic advantage and improve business performance for a service provider in any vertical market.”
Playtech pioneered enabling operators to offer any product across any channel and on any device to create a seamless user experience. Playtech’s 120-plus global licensees include the world’s largest gaming and betting brands such as Ladbrokes, Coral, Betfair, bet365, William Hill, Paddy Power and SkyBet.