In partnership with licensees and following extensive user experience testing and benchmarking analysis over the course of 2016, Playtech has launched a live mobile roulette product on the market.
In the first week of launch, the company reports superior player engagement levels, longer session times across all devices, and significantly increased revenues for licensees.
In the HTML format, players are able to seamlessly play live roulette on mobile and tablet in either portrait or landscape mode while simultaneously being able to see their bets at the same time as the roulette wheel is spinning.
Several rounds of intensive user testing and feedback enabled the Playtech live casino team to significantly enhance and re-design the user interface and overall gaming experience. As a result, the mobile user interface contains simple and easy-to-use navigation, clearer, perfectly positioned play and feature buttons and an ideal personalized view of the live action and table layout, no matter what viewing format the player chooses.
Within two days of launching the new HTML5 roulette across Playtech’s live casino network in parallel with the previous roulette product, the overwhelming majority of players were found to have migrated to the new improved version.
An HTML5 blackjack product will launch later this year offering a new, enhanced, richer product across all mobile and tablet devices.
“We focused on roulette because it is our primary, premium game,” said Kevin Kilminster, head of innovation for Playtech Live. “We worked very closely with our major licensees to create what we firmly believe is the best performing product on the market.
“This has been highlighted by the huge demand we had for the product just 48 hours after it launched across the network. The response has been phenomenal, with players immediately switching from our previous live roulette to our new HTML5 product and with incredible results for licensees. Players are more engaged than they ever have been, and can now enjoy the best live roulette experience on the market.”
