Playtech has launched Rainbow Riches Bingo based on the iconic cross-channel brand.
The popular retail slot game is available as a mobile and online bingo variant. Rainbow Riches Bingo will launch with a £100,000 promotion in the run up to St Patrick’s Day on March 17th.
Playtech’s development of the game was mobile-led, first aimed at handsets and tablet platforms, and then followed by desktop client delivery, the company said. It includes two new network-based jackpots ensuring a maximum amount of daily winners, the company said in a release.
“I’m incredibly proud to bring such an established brand to the Playtech Bingo network,” Gary Keaney, head of bingo for Playtech, said. “Rainbow Riches has an extremely loyal community and we have worked very hard to build and deliver further social elements to the new game that will both engage existing players, and also attract a new audience.”
