Playtech PLC, through its subsidiary Playtech Live, has announced an exclusive worldwide deal with Fremantle to develop the legendary Family Feud franchise for the rapidly evolving live gaming online market.
Fremantle is an international force in the entertainment industry with an extensive global footprint. Fremantle operations span various territories, aligning seamlessly with Playtech Live’s aspiration to present Family Feud to gaming audiences worldwide. The Family Feud franchise deal includes a global scope, covering key markets, including the United States, setting a new precedent in the gaming and entertainment industry. The franchise also includes the U.K. Family Fortunes IP.
“This partnership with Fremantle is a game-changer,” said Edo Haitin, Playtech Live CEO. “By integrating the iconic Family Feud franchise into our offerings, we are bridging the worlds of game show entertainment and online gaming, promising our users an immersive experience.
“I’m thrilled that we could partner with Fremantle to bring the legendary Family Feud to the gaming world. Our vision at Playtech Live is to always deliver the best possible entertainment experience, and this collaboration underscores that commitment.”
Erica Gadecki, Fremantle senior vice president of partnership solutions, added, “A collaborative effort with Playtech on the iconic game show Family Feud is how Fremantle continues to deliver unparalleled entertainment in today’s market. Playtech’s Live platform is a perfect opportunity to expand into the interactive entertainment landscape while building upon the Family Feud legacy.”
Aaron Berndtson, head of strategic partnerships and entertainment at Playtech, said, “We are thrilled to embark on this extraordinary journey alongside Fremantle. The partnership with Fremantle is another milestone to deliver unique and captivating experiences to players worldwide.”
According to the company, the deal signifies Playtech Live’s commitment to pioneering innovation in gaming entertainment. “As the world of Live Casino continues to evolve, Playtech Live’s selection to develop and distribute content around the Family Feud franchise sets the stage for an exhilarating future in gaming,” the company said in a statement. “The collaboration stands as a testament to Playtech Live’s continued commitment to introducing cutting-edge experiences that captivate and delight players and our commitment to being a trusted brand partner.”
