Playtech has opened a live-casino studio in Riga, Latvia, that will serve an omni-channel network with live casino games. The company said the effort was initiated after a huge surge in client demand.
Built on top of the city’s fortified 16th century walls in the heart of Riga Old Town, the 8,500-square-meter-capacity studio (91,493 square feet) dwarfs any existing live casino area in the market today.
The technology within the building is equally unmatched, with hundreds of state-of-the-art cameras, catering for hundreds more custom-made tables and gaming areas, an advanced control and monitoring center and a large-scale dealer campus that will be used to train and develop all of Playtech Live’s staff.
The new operation has been conceptualized, designed and delivered with a future-first approach, with all Playtech Live common and Live dedicated licensee areas remodeled to accommodate the latest software and hardware.
Due to high demand, additional space has also been set aside for new customers who will be switching on their operations throughout 2017 and beyond. Further details will be announced later this year.
The new studio will cater for the majority of Playtech’s European live-casino footprint. Playtech Live also has studios in the Philippines, Spain, Belgium and a recently opened operation in Romania to cater to an increase in demand for the newly regulated gaming market.
As part of the Playtech ONE Omni-channel offering, Playtech Live allows players to access content anywhere, at any time and on any device through a single wallet and single account. Driven by the powerful Playtech IMS player management platform and data-driven business intelligence technology, Playtech casino delivers industry-leading in-house and premium branded games.
“This has been a huge undertaking but, more importantly, is a huge step forward in live casino, and one no other company except Playtech is capable of making it,” said Mor Weizer, CEO of Playtech.
“Our licensees’ offerings have firmly been future-proofed with the completion of our new studio, leading-edge software and hardware and state-of-the art control center. And crucially, it is their players who will benefit the most from the best live casino offering on the market.
“This now gives us the platform to deliver the next generation of live casino to our customers, and will also give us the flexibility and ability to deliver many new and innovative products.”
