Playtech Signs Bingo Deal with British Newspaper Group

Playtech will provide its Virtue Fusion Bingo platform to the Trinity Mirror Group and its Daily Mirror and Daily Record brands under a just-announced agreement.

Playtech and the Trinity Mirror Group have teamed up to offer Playtech’s Virtue Fusion Bingo on the Daily Mirror and Daily Record websites.

Trinity Mirror is one of the largest multimedia news publishers in the UK with publications, websites and digital services.

“We see a huge opportunity to grow our online gaming revenues, and to leverage our audiences, brands and content, particularly in mobile which is seeing significant growth,” said Mark O’Donnell, Trinity’s head of group partnerships. “Virtue Fusion has the best-in-market products and we are delighted to be working with them.”

The launch will initially focus initially on the Daily Mirror and Daily Record brands.