Playtech subsidiary IGS has signed a casino management deal with Caesars Entertainment in the UK.
Under the deal, Playtech subsidiary IGS will replace existing Caesars’ casino technology with its Neon Enterprise system. The deal covers eight Caesars properties, 178 gaming tables and 427 electronic terminals in London, Mayfair and across its UK estate.
Caesars’ said it made the move to deploy Neon’s advanced player tracking features while also making the most of the Anti-Money Laundering, Know Your Customer and Enhanced Due Diligence controls, the company said in a press release.
The project includes Neon Analytics and the recently released Neon CRM; both tightly integrated to the enterprise architecture in order to deliver targeted offers to players and measure the impact on bottom-line results, the release said.
“From my previous experience of using Neon, specifically Neon Analytics and the data it provides operators, I knew that it would make a significant impact if deployed within Caesars Entertainment properties,” Alex Oswald, CFO of Caesars Entertainment EMEA said in a press release. “IGS’ approach to scoping the required system features and integrations—which are numerous within the estate—set them apart during partner evaluations.”
