London-based gaming software supplier Playtech has secured licensing deals through strategic partnerships in four U.S. states as the company seeks to take advantage of the growing U.S. iGaming market.
According to a report in London’s Evening Standard, Playtech has signed strategic partnerships with companies owned by Greenwood Racing, owner of Pennsylvania’s Parx Casino.
The agreements will see licensing of Playtech products across Pennsylvania, Michigan, Indiana and New Jersey, starting with the launch of an online casino in Michigan on Playtech platforms.
The industry’s London-listed firms. including Playtech, Ladbrokes owner Entain and Flutter, the giant behind Paddy Power, are all focusing on U.S. growth in regulated gaming markets. Playtech already provides products to bet365 and Entain in New Jersey.
“This is the next step for Playtech in the U.S., and we are delighted to work with the Greenwood companies to capture this exciting long-term opportunity,” said Playtech Chief Executive Mor Weizer.