Playtech and Veikkaus, the lead brand behind the country’s enlarged FRV Finland group made up of the recently merged Veikkaus, RAY and Fintoto companies, have agreed a landmark contract that will guarantee growth in the Finnish market.
Building on six years of partnering with RAY, Finland’s Slot Machine Association, Playtech will supply the new Veikkaus-led brand with a full suite of exclusive, best-performing Playtech games and casino content with further phases planned for the future.
The new brand is formed of three merged government-managed companies including Veikkaus, RAY, and Fintoto, and has plans to significantly grow the market in the coming years.
Playtech has worked closely with RAY since 2010, and established one of the fastest growing online gaming operations in the region, generating year-on-year double digit growth. This includes casino and poker games and a series of localized RAY-branded exclusive games. In addition, both companies have worked on a responsible gaming framework specifically designed and adapted in-line with Finnish regulatory requirements.
Playtech’s partnership with RAY has set the benchmark in the Nordic market on how to deliver an outstanding gaming platform and significantly grow an operator’s offering and, in 2015, both companies extended their contract by a further 20 years.
Playtech is the pioneer of omni-channel platform development, delivery and gaming with its unrivalled Playtech ONE brand offering licensees a seamless, unified experience, across any product, any channel and any device through one account and on wallet.
Shimon Akad, chief operating officer of Playtech, said, “Today’s agreement marks a significant milestone in extending not only our presence in Finland, but also extending our strong relationship with Veikkaus and its key stakeholders.
“We’re delighted they have selected Playtech to strengthen our longstanding and successful partnership in supporting the growth of the Finnish market. Our work with RAY in the last six years has shown that we are committed to the market and its growth and look forward to a new era with the country’s newly formed gaming entity.”
Timo Kiiskinen, senior vice president of business operations for RAY, added, “Our work with Playtech has set the bar on how to deliver year-on-year growth and outstanding results. We value our close working relationship and are very excited as to what the future holds together.”
