Playtech to Hire 600 for Omni-Channel Push

Playtech is adding 600 to its global staff in an omni-channel push for its content in the U.K. and several emerging markets.

Online gaming content supplier Playtech is adding a total of 600 employees to its global staff of 4,000 in an effort to spread its content across multiple channels in the U.K. and several emerging markets.

Playtech’s global headcount has grown as a direct result of the company’s success and investment in Playtech ONE, the gaming industry’s leading omni-channel technology offering.

Playtech is currently concentrating its resources on several significant, soon-to-be-announced, global government and non-government omni-channel contracts. This has meant that a large number of developers, operational, product, IT and customer support staff specialists are required to ensure their successful delivery.

Sports betting will see the largest investment as part of the Playtech ONE strategic roadmap, and is Playtech’s fastest growing product vertical. Ahead of a number of deals, and in order to strengthen support for existing sports-driven contracts, Playtech Sports has been reorganized with all omni-channel sports capabilities and technology efforts merged into, and operated as, one division.

Playtech Sports will also be bolstered by a number of strategic bolt-on acquisitions with discussions currently ongoing, while in retail the team are in the latter stages of delivering a cutting-edge in-shop, EPOS management and registration system.

A large section of the current Licensed Betting Office (LBO) market uses legacy systems, but Playtech’s in-shop, cashier and SSBT retail management technology will enable it to deliver any, and every, element of a true omni-channel offering.

Playtech Sports offers state-of-the-art technology across all platforms and products. Coral Connect, Playtech’s pioneering omni-channel solution, has been one of the industry’s biggest success stories since being rolled out a year ago across more than 1,800 nationwide shop estates, online and mobile. The operator has signed more than 200,000 new omni-channel Connect customers in 12 months.

“Playtech’s revolutionary technology enables a seamless, one-wallet and one-account experience with content available across all channels, online and mobile, and across all devices,” said Mor Weizer, CEO of Playtech.

“The success of Connect has been a game-changer for the industry and for us as a business. It is a technology offering we adopted long before any of our competitors, and is the future of betting and gaming. Therefore, with a number of significant agreements close to completion, we are currently undergoing a large-scale investment plan in order to deliver the maximum success for these projects.”