Social casino game company Playtika has completed its acquisition of Wooga, a German-based casual games maker.
An official price was not released, but some reports say the deal was for more than $100 million.
Playtika said it will add Wooga’s 190 employees in the deal including Jens Begemann, who founded Wooga in 2009.
“We see great opportunities for Playtika in the casual games genre and our acquisition of Wooga firmly positions us for this next phase of our evolution” said Playtika founder Robert Antokol in a press statement. “Playtika’s strengths in implementing live-operations, advanced AI and performance marketing at-scale will serve as a global springboard for Wooga’s creativity in ideating and developing winning story-led titles. Together we’ll bring audiences worldwide a whole new level of game experiences that never cease to captivate and amaze. The Wooga team is driven and passionate, has strong leadership and we’re thrilled to have them join the Playtika family.”
Playtika has 22 million monthly active users playing its titles, and it now has more than 2,000 employees in 12 offices, including Tel-Aviv, London, Montreal, Chicago, Las Vegas, Santa Monica, Buenos Aires, Tokyo, Kiev, Bucharest, Minsk, Dnepr, and Vinnitsa, the release said.
