Israel-based online gaming company Playtika Ltd. announced an expansion of it operations which includes new hires and new offices in Tel Aviv.
The company said it is looking to recruit 100 new marketing, development and analytics employees. It will also lease space at the Azrieli Sarona office tower in Tel Aviv.
Playtika develops free-to-play virtual casino applications such as its popular Slotomania app and employs about 1,800 in 15 global offices.
Playtika was acquired by Caesars Interactive Entertainment in 2011, but was sold in 2016 to a Chinese consortium for $4.4 billion to help pay off Caesars’ debt load. The Wall Street Journal recently reported that Chinese company Giant Interactive Inc. is considering acquiring Playtika, but has run into regulatory difficulties. According to the report, the delay concerns Platika’s social gaming products, which is seen to promote gambling which is illegal in China. Sources, however, told the paper that the acquisition has neither been formally rejected or approved.
Also, Playtika recently announced a $400 million fund for investments in digital entertainment and consumer internet startups.
Company officials said Playtika is expanding its workforce due to significant growth in the past year in a press statement.
