PlayUp has carved out a niche providing online sports betting, horse racing and daily fantasy sports in its native Australia, New Zealand, India and now the U.S. The company has received a betting license from New Jersey, to go along with one in Colorado.
PlayUp signed a multi-year agreement with Freehold Racetrack, owned by Pennwood Racing, a partnership between Greenwood Racing Inc, Penn National Gaming, Inc. and Parx Casino.
“Parx Casino is happy to partner with PlayUp in New Jersey as they debut their international expertise of online sports betting in the United States,” said Matthew Cullen, Parx’ senior vice president of interactive gaming and sports.
Dr. Laila Mintas, PlayUp USA CEO said, “We are very excited about the partnership with two excellent brands: Parx Casino and Penn National. We are working to launch in New Jersey in the first quarter of this year.”
