Fresh on the heels of its announcement last week that it was entering the Iowa iGaming market, Australian iGaming operator PlayUp has secured market access for Pennsylvania iGaming, creating a larger footprint for its United States expansion plans.
The operator has signed a market access agreement with Caesars Entertainment and its Harrah’s Philadelphia casino that will allow it to launch an online casino site in Pennsylvania next year.
“The addition of Pennsylvania to PlayUp’s future iGaming states demonstrates the operator’s bullishness on the future of iGaming and its strategic vision to be more than just an online sports betting operator,’ the operator said in a press release.
The company currently operates sports betting in New Jersey and Colorado and its CEO, Dr. Laila Mintas, said it’s key for PlayUp to have an in-depth product portfolio as part of a strategy to differentiate itself.
“It’s no secret that the sports betting sector is ultra-competitive in the U.S.,” she said. “The way we look to cut through the noise is to offer unparalleled customer service and experiences for our VIPs, and provide our patrons gaming and entertainment options beyond just sports betting. iGaming and other services are central to our roadmap of including a wide breadth and depth of options in our product portfolio.”
Earlier this year, investment bank Goldman Sachs projected the iGaming market in the U.S. to reach $39 billion by 2033.
