PointsBet brought former NFL veteran Chris Simms to its roster of talent. Simms will continue his work for NBC Sports but will also create content for PointsBet.
He’ll add a weekly betting segment to “Chris Simms: Unbuttoned” podcast and will also offer film reviews to guide bettors when it comes to prop and game picks, according to Barrett Sports Media.
“PointsBet’s philosophy is to work with the best talent in the industry, and Chris is the perfect addition to our team,” said PointsBet USA CEO Johnny Aitken. “With a presence across multiple platforms in the NBC Sports universe, he will help to develop up-to-date and entertaining betting segments that will reach beyond our key demographics. As the amount of in-play betting increases, today’s users of the PointsBet app are looking for the kind of insight and information that someone with his experience can offer.”
Will McIntosh, executive vice president, digital & sports consumer business, NBC Sports Next, praised the move.
“This is a great fit and opportunity to further engage viewers, given Chris’ popular rankings and analysis of teams and players,” he said.
