PointsBet, an international online bookmaker and EML Payments USA LLC, a card solutions provider, have teamed up to create a PointsBet-branded reloadable card program that will enable sports betting in New Jersey. This represents PointBet’s first entry into the U.S. sportsbook market.
It will release its sportsbook in late November.
Under the multi-year agreement bettors will be able to deposit funds into a gaming account and access the funds using a reloadable card. The program awaits regulatory approvals by the state.
The new joint venture hopes to eventually obtain licenses to provide similar services to the sports betting market throughout the U.S.
PointsBet group CEO Sam Swanell issued this statement: “We’re thrilled to integrate EML into the PointsBet platform. Our payments card partnership with EML will deliver tangible benefits for PointsBet clients. It delivers a reliable deposit method in a market where gambling deposits have been a challenge and allows customers to access and use their winnings immediately.”
Brandon Thompson, chief commercial officer of EML Payments said it would be delivering the same kind of “innovative payment solutions to sports betting providers” as it currently provides in Australia and Europe. “EML is enthusiastic to partner with PointsBet to drive customer engagement in the U.S. given the long term growth opportunities that we expect will unfold in the coming years.”
Tom Cregan, managing director and group CEO, EML Payments added, “We are excited that PointsBet has elected to lead the U.S. market with a payments card that will launch in FY 2019. We believe it brings unrivalled convenience to their customers and is a testament to the constant innovation taking place in this industry.”
