Australia-based PointsBet, a global sports book operator, is opening its largest office on the continent in Denver, Colorado where it will employ up to 200 in mostly technical jobs.
CEO Johnny Aitken commented, “Looking at our broader strategy, we want to be a national player across America. We really did want to have a presence in the area, it ticks the box off from a sports-loving perspective and ticks off the box as a tech hub. We’d have access to the best and brightest minds. It came out on top very clearly.”
PointsBet also announced that it has entered into a multi-year partnership with Double Eagle Hotel and Casino to launch mobile sportsbook operations if the legislature approves it.
The partnership will build a sports entertainment venue centered in Cripple Creek, one of the state’s three casino towns. It will include a sports bar, a multi-screen odds-display wall and a viewing of major sports events.
The teaming up is contingent upon Colorado voters approving an initiative in November legalizing sports betting. Aitken commented, “PointsBet is proud to partner with Double Eagle Hotel and Casino in the midst of Colorado’s efforts to legalize sports betting” The CEO added, “Colorado is a strong and intelligent market hungry for a premium sportsbook and betting experience, and we’re looking forward to introducing new clients to a truly innovative, customer-first experience from start-to-finish.”
Double Eagle Hotel and Casino CEO and President Michael Smith commented, “We’ve kept a pulse on the excitement of sports betting in Colorado and are confident that PointsBet is the ideal partner to enhance our customer’s and guests’ sports betting experience.”
PointsBet entered the U.S. market in January.
