In a massive deal, the Australian-based online sports betting provider PointsBet will become the “official sports betting partner” of media giant NBC Universal. Unlike similar deals that other sports betting companies have made, this one comes with a financial investment from NBC as well as millions of dollars in advertising designed to grow PointsBet.
The deal takes effect immediately and includes the following:
- PointsBet will be incorporated in exclusive multi-platform gameday integrations across the eight NBC Sports Regional Networks, which are the exclusive regional homes to MLB, NBA and NHL teams, and deliver more than 2,200 live sporting events.
- PointsBet becomes an official partner of the NBC Sports Predictor app, which has more than 1.1 million downloads and is currently home to free-to-play games for four sports (football, golf, Premier League soccer, and NASCAR). With the new partnership, the offering of games in Predictor will be expanded, integrating PointsBet content throughout.
- Exclusive PointsBet odds integrations will be incorporated into Rotoworld, NBC Sports’ fantasy and sports betting digital property which has been a market leader for two decades. Rotoworld provides fantasy and betting tools, plus daily insights and analysis on NFL, MLB, NBA, NHL, college football, golf, Premier League and NASCAR.
- Exclusive multi-platform integrations with NBC Sports’ leading consumer golf brands Golfnow, serving a highly active database of avid and casual golfers inside the world’s largest tee-time marketplace; and Golfpass, the only comprehensive digital golf membership that delivers exclusive video and instructional content, and other benefits tailored to the modern golfer’s lifestyle.
- PointsBet features full Spanish-language functionality, and will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.
- PointsBet will be the exclusive provider of odds, props and trends for NBCSN and GOLF Channel and their digital properties, as well as Peacock, NBCUniversal’s new streaming service, and NBC Sports Podcasts.
“We are excited to begin this partnership with PointsBet, which will deliver unmatched sports betting engagement opportunities across multiple platforms,” said David Preschlack, president, NBC Sports Regional Networks, and executive vice president, content strategy, NBC Sports Group. “For NBCUniversal and PointsBet, this agreement provides considerable opportunities in the fast-growing sports betting marketplace, which is unique to this extensive and robust, multi-year arrangement. Looking ahead, we’re also excited about the significant activation opportunities that will come to fruition as sports betting continues to proliferate across the U.S.”
PointsBet Managing Director and Group CEO Sam Swanell said becoming the exclusive, official sports betting partner of NBC Sports is transformational for PointsBet:
“NBC Sports, an iconic brand and holder of the largest sports audience in the U.S., brings significant credibility and trust to PointsBet’s operations,” said Swanell. “Through the NBC Sports partnership, PointsBet gains access to market-leading linear assets which span 184 million viewers and digital assets which span 60 million monthly active users. These assets will act as the cornerstone of our marketing strategy and combined with our in-house technology and products, as well as our talented and experienced team, will deliver outstanding client acquisition and retention efficiency as we scale rapidly over the next five years. NBCUniversal’s decision to take an equity stake in PointsBet illustrates the alignment of our strategies, the trust across teams, and our shared belief that the U.S. gaming market is a once in a lifetime opportunity.”
NBC gets 4.9 percent of the company and effectively becomes a marketing affiliate for PointsBet and receives payments for every depositing player it provides to PointsBet.
PointsBet entered the U.S. market several years ago as a quirky upstart, ready to change the sports betting market in the country. But the deal with NBC elevates PointsBet as a worthy competitor to the three market leaders: DraftKings, FanDuel and BetMGM.
PointsBet stock rose more than 85 percent on the Australian exchange after the deal was announced and the company revealed it would seek to raise $220 million.