A multi-year partnership between PointsBet and NBC Sports last year and its selection by the NFL to become one of seven approved sportsbooks has expanded data for bettors into programming content, according to TV Technology.
“Our NBC Sports NFL broadcast odds integrations represent a historic and groundbreaking moment for sports betting and PointsBet,” said Johnny Aitken, PointsBet USA CEO. “As we enter the second year of partnership with NBCUniversal, we are taking a major step to innovate and integrate our service within their platforms.”
Viewers can watch a weekly odds segment featuring expert analysis from PointsBet global ambassador, Drew Brees who also appears in ad spots for the company’s new brand campaign, “Live Your Bet Life.”
The content will examine NFL betting markets of the day and what to look for in Sunday Night Football. The postgame show will take a look at future betting markets, with PointsBet oddsmaker Jay Croucher and senior editor Teddy Greenstein.
“We look forward to continuing to work with our partners at PointsBet to further engage viewers of our live NFL game and studio content,” said Nicolina O’Rorke, senior vice president of NBC Sports Next and GM, Sports Betting & Gaming.
