PointsBet, the online sportsbook app supplier that is the official gaming partner of the National Hockey League’s Detroit Red Wings, announced the opening of the PointsBet Sports Bar at the Red Wings’ Little Caesars Arena.
The hockey arena’s former Sports & Social Detroit bar was converted to the PointsBet Sports Bar under a strategic multi-year partnership between the Red Winds and PointsBet, a premier global sportsbook operator and provider of a market-leading sports wagering app. The bar will offer a full-service food & beverage menu, high-definition televisions, live betting odds, special guests, unique programing, VIP access and fun gaming promotions.
Live wagering using the PointsBet app will have to wait until the state of Michigan completes the implementation of mobile sports betting in the state.
“Our fans will enjoy the lively atmosphere of the PointsBet Sports Bar and the energy this partnership will bring to the game-day experience in and around Little Caesars Arena,” said Chris Granger, group president, sports & entertainment for Red Wings owner Ilitch Holdings, Inc. “We are proud to deepen our relationship with PointsBet and we look forward to creating dynamic experiences for our fans.”
The partnership also features television broadcast-visible virtual signage just inside the blue lines, as well as LED PointsBet signage and branding throughout Little Caesars Arena during Red Wings home games.
PointsBet will also have a sponsored presence on the Red Wings’ digital platforms, the Detroit Red Wings Radio Network, The District Detroit mobile app, and will be regularly featured on The Word on Woodward, a twice-weekly live streaming show that airs on the Red Wings and Tigers channels.
PointsBet was named the official gaming partner for the Detroit Tigers last July.
“We are thrilled to extend our relationship with the Ilitch organization and announce this partnership with the Detroit Red Wings, a very proud and storied NHL franchise with an extremely passionate fan base,” said Johnny Aitken, CEO of PointsBet USA.
Originally founded in Australia, PointsBet made its U.S. debut in January 2019. PointsBet features a fully compliant and easy-to-use app, providing bettors with fast and seamless legal access to the most markets for wagering in the world.
Powered by PointsBet’s proprietary technology, PointsBet is the only U.S. provider of the PointsBetting product, which rewards players exponentially the more correct their wager is. PointsBet is expected to release its market-leading sports wagering app for sports bettors within Michigan in early 2021, pending regulatory approval.
“We now have the unique opportunity to work closely across both the Red Wings and Tigers, and we look forward to leveraging our competitive advantage of owning our technology environment from end to end to implement engaging product innovation and personalized offerings to complement our app’s market-leading speed,” added Aitken. “PointsBet offers the most betting options in the world on NHL and MLB games via our unique PointsBetting product, and we are excited to unveil a deep and differentiated betting option into the great state of Michigan.”
