Global sportsbook operator PointsBet has signed a multiyear exclusive partnership deal with the Korn Ferry Tour’s TPC Colorado Championship at Heron Lakes.
The agreement makes PointsBet the official sports betting partner of the tournament. The third annual event will take place July 5-11 at TPC Colorado.
As part of the deal, PointsBet gains sponsorship exclusivity throughout the multiyear relationship, spanning retail and online sports betting, daily fantasy and online casino gaming options. PointsBet will also garner brand visibility across various on-course, in-person and digital assets, and introduce a “Stay Sharp Golf Challenge,” providing interactive activities from Tuesday to Sunday of tournament week, as well as an onsite “PointsBet Lounge,” offering food and beverage, seating and tables, power outlets, and high-speed wifi for anyone on the tournament grounds.
“PointsBet is the only major sports betting operator headquartered in Colorado, and as a result, we take a great amount of pride in being able to invest and actively participate in the local community,” said Johnny Aitken, PointsBet USA CEO. “We are thrilled to join forces with the TPC Colorado Championship team – they make a positive impact in our home state year after year, and they also recognize the synergies between golf and sports betting just like our forward-thinking partners at the PGA Tour and NBC Sports. We look forward to innovating and contributing alongside TPC Colorado and the Korn Ferry Tour for years to come.”
Proceeds from the TPC Colorado Championship will continue to benefit local charities; the event has generated more than $50,000 for local organizations as a result of the 2019 and 2020 events.
“We are excited to partner with PointsBet,” said tournament director Drew Blass. “As a renowned global brand with its U.S. headquarters in Colorado, PointsBet has an exciting vision for growing fan engagement and providing innovative sports betting products. This partnership will allow us to make an even larger impact in our local community, which is always the key priority for our tournament.”
