PokerStars Launches BetStars Sports Betting

PokerStars has launched a new sports betting brand titled BetStars in select European markets.

Amaya Inc.’s PokerStars will now takes sports bets through the new brand BetStars.

The brand has been launched in select markets at, and websites.

BetStars will initially offer betting options across more than 25 sports, including football, tennis and basketball, in addition to specialty offerings such as e-sports and poker, the company said in a press release.

The brand will also feature in-play betting options as well as offers and various promotions, while additional sports, including horse racing, will be added next year, the release said.

“We’re very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan,” said Rafi Ashkenazi, chief executive of Rational Group, PokerStars’ parent company. “We’re applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering. The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans.”