Pragmatic Play, an online gaming content supplier, has expanded its relationship with iGaming operator Bet365 Group with an agreement to add bingo to the content it places on the bet365.com gaming sites.
Initially live in the United Kingdom and Bet365’s global market, the deal will see Pragmatic Play’s offering go live across other countries in the near future.
The new agreement extension sees the key operator’s customers now able to enjoy Pragmatic Play’s suite of bingo variants, including titles such as 90 and 75 ball, as well as Drop Pots and the seasonal Pumpkin Blast, in addition to the upcoming game Diamond Dazzle.
Bet365 is one of the world’s largest operators, and this expansion marks another significant achievement for Pragmatic Play’s growth worldwide, according to Claire McDaid, vice president of bingo for Pragmatic Play.
“Partnering with a powerhouse like Bet365 represents a considerable milestone in our development of the sector,” McDaid said. “We are honored that such a highly regarded and reputable brand has joined the Pragmatic Play bingo network. Now proudly supplying both slots and bingo to one of the most renowned names in the business is a crucial strengthening of our standing as a multi-vertical provider.
“The opportunity to place our games in front of a huge number of new players is an incredible boost to our global growth ambitions and we couldn’t be more pleased.”
“Pragmatic Play’s breadth of content needs little introduction to today’s discerning players and as such, we’re delighted to be able to offer its Bingo portfolio as well as its slots,” said a Bet365 spokesperson.
“Bet365 offers a first-class betting and gambling entertainment experience and the new bingo suite at our disposal fits in perfectly with the quality that we provide to our players.”
Pragmatic Play currently produces up to seven slot titles per month, along with live casino, virtual sports and bingo, available through one single API.