PrizePicks, considered the largest daily fantasy sports operator in North America, has partnered with Kindbridge Behavioral Health to offer access to problem gaming services. A pioneer mental health provider, Kindbridge will deliver prevention, treatment and recovery services at no cost to PrizePicks customers in its 35 jurisdictions.
“We are proud to partner with Kindbridge and to be the first operator to cover program costs entirely, removing a significant barrier to access,” said Adam Wexler, PrizePicks co-founder and CEO. “This initiative not only helps players and employees but also strengthens PrizePicks’ role in promoting social responsibility within the industry.”
PrizePicks will pick up the tab for all initial costs of Kindbridge services. The collaboration marks a new yardstick for the industry’s support for such services. Patrons and employees can tap into an in-depth assessment, a care plan meeting, and support group access, among other services.
“Many individuals struggling with gaming-related health issues face significant financial barriers, even with insurance, which hinders their ability to follow a comprehensive care plan. This collaboration is a pivotal step toward eliminating these barriers, ensuring people can access the support they need, regardless of their financial situation,” said Daniel Umfleet, Founder and CEO of Kindbridge Behavioral Health.
