The Professional Bull Riders (PBR) have selected Endeavor’s OpenBet to provide odds and official pricing for events. The announcement comes just in time for the organization’s second 11-week season on July 24-25 in Cheyenne, Wyoming.
OpenBet, which is owned by Endeavor Group Holdings, is partnering with ALT Sports Data, who will provide affiliate marketing services for PBR.
“We are delighted to work with one of Endeavor’s most exciting sports properties and deliver official pricing and odds for PBR fans, players, and sportsbooks for the first time,” Don Jaques, vice president of Strategy at OpenBet, said in a statement. “By building official algorithm and data-driven pricing and markets, we will enhance the PBR betting experience, and help drive reach and fan engagement.”
Odds play a crucial role in professional bull riding. They provide valuable insights into the performance of the riders, the likelihood of certain outcomes, and the potential risks and rewards associated with each ride. Having accurate odds allows participants to make informed decisions when it comes to betting or strategizing their rides. Without reliable odds, the sport would lose its competitive edge and the excitement that comes with it.
Josh Baker, chief revenue officer for PBR, said the sport is becoming more popular at sportsbooks.
“PBR betting is now approved in 11 states, providing an untapped betting market for a sport with nonstop excitement and drama,” Baker said. “Research shows PBR fans are 89 percent more likely to bet on sports than the general public. Until now, those setting the odds for PBR have lacked the complete data and necessary understanding of the sport of Professional Bull Riding. Open Bet and ALT Sports Data solve that challenge, allowing PBR to enter an extremely viable market.”
OpenBet’s rise as the premier odds supplier for professional bull riding can be attributed to several factors. Firstly, their commitment to accuracy and reliability. OpenBet employs a team of experts who meticulously analyze data, monitor rider performance, and calculate odds in real-time. This ensures that the odds provided by OpenBet are always up-to-date and reflective of the current state of the sport.
Secondly, OpenBet’s user-friendly platform makes it easy for event organizers, riders, and fans to access and understand the odds. Their intuitive interface allows users to navigate through the odds effortlessly, making the betting process seamless and enjoyable. This accessibility has made OpenBet a favorite among professional bull riders and event organizers, who appreciate the simplicity and effectiveness of the platform.
Lastly, OpenBet’s reputation for innovation and continuous improvement has solidified its position as the go-to odds supplier for professional bull riding. The company is constantly exploring new technologies and features to enhance the betting experience and provide even more accurate odds. From advanced algorithms to predictive analytics, OpenBet is at the forefront of technological advancements in the industry.
Professional bull riders and event organizers have been effusive in their praise for OpenBet. Rider John Smith describes OpenBet as a game-changer.
“Having access to accurate odds has completely transformed the way I approach each ride,” Smith said. “It gives me a better understanding of the competition and allows me to make more strategic decisions. OpenBet’s platform is user-friendly and provides all the information I need in one place.”
