Quick Custom Intelligence, better known as QCI, will use its booth at the Global Gaming Expo to demonstrate how the QCI platform enable operators to boost brand loyalty through tailored player experiences. QCI has been deploying its platform at the rate of one casino per week in North America.
“The QCI team built an innovative product and business model that enables them to be our partner in an effective way,” said Steve Dahle, chief innovation officer of Mille Lacs Corporate Ventures. “Furthermore, we see value in how the QCI Platform allows collaboration across the business in a data enabled way.”
With innovation driven by weekly meetings with the ecosystem of customers working in partnership with QCI’s industry-experienced Customer Engagement team, the company benefits from direct feedback about how to improve QCI modules based on real-word operational needs.
At G2E, the company will launch QCI Connect in version 5.1, which enables users to develop deeper brand relationships with customers with enhanced email template design functionality to include images and personalization capabilities. Real-time interactions have also been improved and streamlined to QCI users.
New abilities to subscribe to alerts, such as real-time automated jackpot alerts right to their inbox, gets data immediately into the hands of users like Oliver Shoemaker, VP of slot operations for Cache Creek Casino Resort, who said, “QCI Slots is a robust analysis tool that provides our team with comprehensive data and instantly actionable insights about our gaming floor.”
Phil Hall, director of slots for Bluewater Resort & Casino, said,
“The solution enables us to address critical questions in what is now a very dynamic and ever-changing gaming market, and new product features and enhancements to QCI’s dynamic capabilities make consuming actionable data to address critical business questions more straightforward and frictionless.”
User interface functionality improvements in version 5.1 makes viewing the most relevant data easier with simplified implementation of metrics that are useful to operators when looking at a player’s profile. When pulling search results, data grids are now customizable, so users can identify key metrics with new thematic shading to quickly and efficiently act on the most important data at a glance.
For more information, visit G2E Booth 2046.
