Swedish slot specialist Quickspin, a Playtech studio, announced that its promotional tool Tournaments is delivering measurable and impressive results.
Quickspin Tournaments is one of six gamification tools in Quickspin’s best-in class and ever-growing Quickspin Promote catalogue, which is available across all markets. Quickspin Tournaments creates a groundbreaking experience, with rewards and prizes that are based on game events, not just win/turnover-oriented tournaments.
Quickspin’s industry-leading gamification approach is part of a wider gamification strategy in place across the entire Playtech products and services offering, with the impressive results and data from Quickspin’s initiatives further informing group strategy.
“Our Tournaments feature adds lots of excitement to the game,” said Erik Gullstrand, chief product officer for Quickspin. “We truly believe that gamification is the future, and Tournaments is a natural extension of our existing portfolio of games. Now, almost six months after the release of Tournaments, we have the pleasure of sharing some of the amazing results. As always at Quickspin, we like to be transparent.”
According to the company, running Tournament, Betsson’s Swedish market saw a six-fold increase in turnover and game win.
Joey Hurtado, head of gaming at Betsson Group, said, “Quickspin’s new tournament tool has given us a great and easy way to promote their fantastic portfolio of games. The simplicity of the setup and the great presentation really helps to engage our players, especially in a multi-brand organization such as ours, here at the Betsson Group”
Another leading operator increased its GGR well over 100 percent compared to the same period the month before.
Mats Andersson, casino release manager at LeoVegas, also vouches for Quickspin Tournaments: “Tournaments, along with the rest of the gamification tools Quickspin promotes, has been extremely popular among our players. It’s a great option when you want to enhance the gaming experience for the players, with very little effort from our side.”
