Platform supplier Quixant announced corporate rebrand, with a new logo, visual identity, and enhanced product and support platform, the Quixant Hub. According to the company, the complete brand is meant to reflect its position “as an innovative, and forward-thinking specialist technology provider to the gaming industry, constantly enhancing its product, service, and support offering.”
Quixant’s exclusive focus on the gaming industry means there are no additional markets and conflicting priorities to distract its product development roadmap. Quixant developed its range of next-generation IQ, IQON and QMAX gaming hardware platforms, powered by its game optimizing Software Hub solutions, and diversified to offer a range of bespoke and highly customizable cabinets for the video lottery and sports betting industries.
“Launching the new brand identity marks another major milestone for Quixant and the segue into the next stage of the company’s progression to enable customers to always deliver gaming excellence,” the company said in a press release. “The Quixant Hub has been designed to deliver a brilliant customer experience for Quixant’s current and new customers, expanding on the capabilities of the existing product, support, and ticketing platform.”
Designed to be more user-friendly and accessible, the Quixant Hub provides a seamless onboarding experience, giving users insights into Quixant’s next-generation hardware and software solutions.
“The rebrand and launch of the new Quixant Hub reflect how Quixant has endlessly evolved in recent years and our continued efforts to provide customers with the best possible products, solutions, and services,” said Duncan Faithfull, executive vice president and chief commercial officer of Quixant.
“As Quixant continues to look ahead, having a strong and iconic brand identity is critical to us, ensuring it reflects our position as an innovative and enabling technology provider and a reliable outsourcing partner. The logo captures the notion of power, performance, and connectedness, which are at the heart of the Quixant offering.”