Rainmaker Multifamily Assets Sale Progresses

The Rainmaker Group received antitrust clearance from the U.S. Department of Justice, allowing it to close the sale of its multifamily housing business and product portfolio to RealPage Inc. Rainmaker President Tammy Farley said now the company can "focus on developing the most powerful and flexible revenue and profit optimization solutions in the industry.”

Following antitrust clearance from the U.S. Department of Justice, the Rainmaker Group, a leading provider of cloud-based hospitality revenue and profit optimization software, can complete the sale of its Rainmaker LRO multifamily housing business and product portfolio to RealPage Inc. Alpharetta, Georgia-based Rainmaker announced the sale to Richardson, Texas-based RealPage, a global provider of software and data analytics to the real estate industry, on February 28, 2017. The deal is expected to close at the end of this year.

The Rainmaker Group President Tammy Farley said, “We are pleased to have reached this milestone and wish our multifamily team the very best. The transition is an absolute win-win. Our multifamily customers will benefit from RealPage’s strong software platform and data analytics in the multifamily market. This transaction underscores Rainmaker’s longstanding commitment to its hospitality customers. The sale will allow us to focus all of our energy and resources on developing the most powerful and flexible revenue and profit optimization solutions in the industry.”

Rainmaker’s revenue and profit optimization product suite includes:

•  guestrev, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;

•  grouprev, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand and price sensitivity to recommend the best pricing for group business;

• revcaster, a powerful rate-shopping tool that gives hoteliers access to real-time actionable market data, so rates can be set against the competitive landscape; and

•  revintel, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.