The Rainmaker Group, a supplier of revenue enhancement software for casino hotels, announced that its president and co-founder, Tammy Farley, is a featured speaker at the 2017 AAHOA Women Hoteliers Conference, which was held last week at the Embassy Suites by Hilton Anaheim North in Anaheim, California.
Hosted by the Asian American Hotel Owners Association (AAHOA), the event brings together female hoteliers and top executives from across the country for networking, education and professional development. Attendees include property owners, general managers and senior leaders in the hospitality industry.
“As a presenter at this year’s AAHOA Women Hoteliers Conference, I am thrilled to support ongoing education and leadership among women in hospitality,” said Farley. “The conference topics and sessions are in perfect alignment with how Rainmaker helps its clients increase revenues and develop successful, lasting strategies. I am honored to be among those chosen to share perspective with this dynamic group of hoteliers.”
Farley’s session, Revenue Generation Through Marketing and Sales, offered expert insight into how to interpret industry reports and adjust sales and marketing strategies accordingly.
“At Rainmaker, we’ve explored the synergies between revenue management and marketing quite extensively, and it was the primary focus of our user conference, OPTIMIZE 2017, earlier this year,” said Farley. “If hotels are to remain profitable, their revenue management and marketing strategies must be aligned. I am excited to share with attendees how they can apply these principles to their own properties.”
