Rational Group Names Melnick Director of Social Gaming

The Rational Group has appointed former Zynga executive Lloyd Melnick as director of social gaming.

Lloyd Melnick has been appointed director of social gaming by The Rational Group.

His job will be to build leading social casino and free-to-play initiatives with a focus on the PokerStars and Full Tilt brands.

Melnick will join Rational Group from Zynga, where he most recently served as a senior director of the social gaming firm’s ‘Zynga Social Casino’ operation.

“The opportunity was irresistible because of Rational’s focus on the player. It has grown to be the leading real-money gaming poker product because of a laser focus on making their players happy,” Melnick said according to the RecentPoker.com website. “This customer-centric philosophy has not yet been tried in the social space and I find it incredibly compelling.”