Reno, Nevada-based gaming consultancy Raving has announced a custom solution to integrate software platforms across an enterprise. According to Raving, the tool, called Raving Engineering, can be built and customized is as little as 90 days.
Among gaming operators’ biggest challenges is optimizing different systems (player, hotel, food and beverage, and other points-of-sale) that gather data from their guests to improve revenue and reinvestment. But collecting and analyzing that data to make quick and strategic decisions takes hundreds of payroll hours, building and merging multiple and unwieldy reports and spreadsheets.
As many organizations reopen with less staff, Raving’s data-transformation tool can save time and help casinos make business decisions quickly.
Michael A. Donovan, chief marketing officer and senior vice president of Ocean Casino Resort in Atlantic City, said, “It’s tough to put a dollar amount to this yet, but when we started the project, we said if we can get 1% more efficient with our marketing spend, it would save us close to $1 million a year. I believe now that we’ve seen the capabilities of the warehouse, the program logic, the player dashboard and the reporting, we will be able to exceed that savings.”
According to Raving CEO Deana Scott, “Big-data analytics and warehousing have flourished in other industries, so why has it taken so long for gaming to come up with an answer? It has to do with the cost and lack of a customizable solution that can truly aggregate data into a simple, usable format. Analysts spend most of their time compiling reports instead of truly analyzing the business.”
Scott added, “Developed with the newest level of technology, security and industry-specific gaming insight, we’ve created a complete tool that compiles the data you need to quickly identify opportunities and create a precise reinvestment package. Plus, it is scalable and affordable for smaller properties that can’t invest in a team of data scientists.”
Lynette O’Connell, Raving VP of data science and operations, added, “In the past, I spent hours of often frustrating work compiling data for one report. Now I have access to the reports I need instantly.”
