Red Earth Casino in Brawley, California has partnered with Quick Custom Intelligence (QCI) to improve its casino operations and guest engagement.
Under the deal, Red Earth Casino will have access to QCI’s Chatalytics platform. This AI-powered suite leverages OpenAI technology to deliver real-time intelligence and support decision-making across the gaming floor.
Features include real-time slot machine monitoring, predictive performance analytics, and intelligent task assignment, as well as the ability to tap into behavioral insights to support personalized guest engagement strategies and optimize rewards.
Other tools include Dashboard, which provides a real-time view of key operational metrics. In addition, Robot Button automates routine actions, allowing staff to focus on high-impact guest interactions.
Red Earth Casino ‘Embracing’ AI
Larry Resick, marketing manager for Red Earth Casino, welcomed the partnership. He said that the deal represents part of a wider commitment to the “strategic adoption” of AI across operations at the property.
“Our collaboration with QCI Chatalytics is one example of how we’re embracing advanced AI platforms,” he said. “By integrating this technology alongside several other AI-driven solutions, we’re building a forward-thinking environment that supports smarter decision-making.”
Andrew Cardno, chief technology officer at QCI, added: “By integrating OpenAI’s advanced models into our platform, we’re empowering casino operators with instant insights, intelligent automation, and unprecedented visibility into floor operations.
“This partnership marks a new era of AI-driven excellence in gaming.”
