Pala Interactive may be named as the Borgata Hotel Casino & Spa’s new online poker provider according to several online reports.
Atlantic City’s Borgata is currently partnered with bwin.party for poker, but the company’s recent acquisition by GVC Holdings could be wrecking that partnership. Borgata is also partnered with Pala interactive, which maintains an online casino games site in New Jersey.
A report in eGaming Review said GVC Holdings has been having problems with its New Jersey licensing, but state regulators have granted the company a temporary waiver to continue operating PartyPoker in the state. GVC was previously not licensed in the state.
Still, the report suggested that Borgata is looking for a new provider for its market-leading poker site.
The report also outlined how Borgata has improved its relationship with the Game Account Network. GAN has announced a deal to handle Borgata’s planned new social casino product and said it is awaiting regulatory approval to handle the casinos online real money services.
Now comes reports that the casino will shift its poker platform to Pala Interactive. Pala and Borgata first teamed up in 2014, but Pala never launched a planned poker product.
There has been little official comment on the reports, which come amidst the announcement that online poker giant PokerStars will launch in the state—through a partnership with Resorts casino—on March 21. PokerStars is expected to shake-up the state’s shrinking online poker market and possibly give it momentum, but could also end up dominating it.
Since online gambling went live in New Jersey in 2013, online casino games have gained steadily in revenue while online poker play has decreased.
