A report by UK-based digital agency Degree53 said that Google Play is lifting its ban on gambling apps for its Android app store.
The agency represents clients such as Betfred, 888 Holdings and OddsChecker and said Google has been emailing gambling operators to alert them to the change.
In a blog post by Degree53’s Managing Director Andrew Daniels, the company said Google is informing gaming firms that “beginning of August 2017, Google will accept applications for the distribution of gambling apps within the Play store in the United Kingdom, France and the Republic of Ireland. At a later date, this policy change may be expanded to new regions and countries.“
Gaming developers will be required to provide proof of their licensing in jurisdictions here they wish to make their Android apps available, the statement said.
Degree 53 announced that they would be offering services to operators to help get their iOS and new gambling apps in line with Google standards and to make sure gamblers will be able
