The U.K. Gambling Commission’s annual participation report revealed that 50 percent of respondents engaged in mobile gaming in 2019, a 6 percent increase over 2018.
The total number who gambled online rose 3 percent to 21 percent, and 56 percent of those had more than one online account. On average, each participant had an average of three online accounts, according to Gambling Insider.
Total gambling participation in Great Britain rose 1 percent, with 47 percent indicating they had gambled in the prior four week periods. However, that percentage declined to 32 percent when excluding those who only gambled on the National Lottery, the most popular activity. Football and horse racing ranked as the most popular sports betting wager.
Other survey indicators showed the percentage of those surveyed who saw a TV ad on gambling fell 3 percent to 51 percent. Trust in the industry declined, with 43 percent associating gambling with crime.
The report was based on quarterly telephone and online tracking surveys conducted by Populus.
